Pyeongchang has many markets and shopping malls where you can buy specialties of Gangwon-do and other regions in Korea. The traditional markets here, where the famous short storey “When Buckwheat Flowers Blooms” was set, provide you with a nostalgic feeling. At Jinbu Traditional Market, stalls are lined up from the entrance, selling daily necessities, agricultural products, clothing, and special products. You can find Pyeongchang's representative local foods at the traditional markets. Boasting a 400-year history, Bongpyeong Traditional Market has been favoured over the centuries not only loved by locals, but also by the residents of Gyeonggi-do and Chungcheong-do.

    For those who want to enjoy shopping in a modern space, it is recommended to visit Bau Farmers' Mall, a trendy store that sells a variety of agricultural and livestock products along with processed products. Don't forget to visit Drakon Avenue, Korea's first drama-themed shopping mall that provides unique attractions. Even if your wallet becomes lighter, you will be filled with happiness.


    Bongpyeong Traditional Market

    Traditional market with a long history

    • Families
    • Shoppers

    Bongpyeong Traditional Market is a famous marketplace with its origin dating back some 400 years to the Joseon Dynasty. During the days when there were peddlers (jangdolbaenggi) who carried goods on their back and went to one market to another, it attracted customers even from Gyeonggi-do and Chungcheong-do. Of course, after industrialisation, the market suffered from demand and decreasing sales like other traditional markets, but with the support of a traditional market revitalisation project, the market was transformed into a shopping area with various things to see and enjoy.

    Bongpyeong Traditional Market boasts a large size, and when the local fifth-day market is opened, you can find almost anything you need here. All kinds of products such as clothes, fruits, side dishes, agricultural products, processed foods, and other local food are sold. There are stores and stalls that sell medicinal herbs picked in the Pyeongchang area. While shopping, you can taste various local foods made with buckwheat, a speciality of Pyeongchang, such as pan-fried buckwheat cakes (bukkumi), buckwheat crepes (jeonbyeong), and buckwheat pancakes (buchim), along with representative street foods of Korea. These foods can be enjoyed by people of all ages, so don't forget to try them with your family.

    Location: 280-6, Changdong-ri, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do, South Korea

    Open: Daily from 8 am to 4 pm

    Phone: +82 (0)33-336-2301


    Jinbu Traditional Market

    Rural market with heart-warming hospitality

    • Families
    • Shoppers

    Jinbu Traditional Market is a traditional fifth-day market where you can feel the hospitality of a rural community. It is also famous as the setting of Lee Hyoseok's short storey “When Buckwheat Flowers Bloom.” When the market is open, long rows of stalls form starting from the entrance, selling daily necessities, clothes, vegetables, mushrooms, and other foods.

    In particular, a variety of fresh vegetables hard to find in large supermarkets or department stores in the city attract many customers who want to buy vegetables of high quality. The market also provides various medicinal herbs and nuts at affordable prices, and merchants here often generously throw in extras for free. At the market, you can taste representative local foods of Pyeongchang, such as pan-fried millet rice cakes (susu bukkumi), mung bean pancakes (nokdujeon), thistle rice (gondeurebap), and spicy noodle soup (jangkalguksu). Pancakes made with highland cabbage (baechujeon), which have a clean and savoury taste, and freshly steamed corn are also popular snacks. Stop by this market to buy quality vegetables and local foods.

    Location: 140, Hajinbu-ri, Jinbu-myeon, Pyeongchang-gun, Gangwon-do, South Korea

    Open: Daily from 9 am to 9 pm

    Phone: +82 (0)33-335-7235


    Bau Farmers Mall

    Farmers' market and cultural space for boosting the rural economy

    Bau Farmers Mall is a food speciality farmers' market where you can purchase and experience agricultural and livestock specialities and processed products produced in Gangwon-do. It is a space intended to increase the value of agricultural products and create additional income for farmers. The interior is decorated like a stylish cafe to provide a space where farmers can have a leisurely time.

    The first floor houses a spacious hall where local specialities and foods are displayed and sold. The retired tiller and the safe and door used in the offices of the National Agricultural Cooperative Federation are displayed at the corners of the shop, to add a nostalgic feeling to the space. There is also a small cafe where you can take a break. How about spending some relaxing time in the rest area on the 2nd floor, looking out at tranquil sunlit scenery and the ridge of Daegwallyeong Pass through the large windows. If you sign up for a cooking experience programme, you can learn to make some local dishes of Gangwon-do.

    Location: 94, Daegwallyeong-ro, Daegwallyeong-myeon, Pyeongchang-gun, Gangwon-do, South Korea

    Open: Monday–Friday from 9 am to 9 pm, Saturday–Sunday from 11 am to 9 pm

    Phone: +82 (0)33-335-5886


    Pyeongchang Olympic Market

    Traditional market celebrating the spirit of Olympics

    • Families
    • Shoppers

    Pyeongchang Olympic Market is a traditional market that went through renovation on the occasion of the 2018 PyeongChang Winter Olympics. It is a place to taste local foods of Pyeongchang and get a glimpse into the lives of locals. It is a market with a friendly atmosphere where you can feel the warm hospitality of a rural community.

    The market operates as a permanent market, but when the local fifth-day market is open, there are many more attractions. Like other markets in Pyeongchang, the market mainly sells vegetables directly from the producers, medicinal herbs, fruits, and miscellaneous goods, but the highlight is the various foods made with buckwheat, a speciality of Pyeongchang. At the Memil Buchim (Buckwheat Pancake) Alley, you can watch merchants pan-fry thinly sliced napa cabbage and chives on top of an iron pot lid. These golden-brown pancakes are not only tasty, but also reasonably priced, which makes them very accessible. Corn starch noodles (olchaengi guksu) and buckwheat jelly salad (memilmuk) are some of the foods that can make a hearty, satisfying meal with these pancakes.

    Location: 8-1, Pyeongchangsijang 1-gil, Pyeongchang-eup, Pyeongchang-gun, Gangwon-do, South Korea

    Open: Daily from 7 am to 8 pm

    Phone: +82 (0)33-332-8804


    Drakon Avenue

    Shop for products featured in Korean dramas

    • Shoppers
    • Unusual

    Drakon Avenue in Yongpyong Resort is the first drama content shopping mall in South Korea. Remodelled from the filming location of the popular Korean drama Goblin: The Lonely and Great God, the shopping mall displays and sells PPL (products placement) in Korean dramas. The site is widely known as a filming location of the drama Winter Sonata.

    The building gives an exotic impression overall, with all-glass windows that add to its modern vibe. At the entrance, you are greeted by life-sized panels of the main and supporting characters from various Korean dramas. In addition to drama-related products, such as dolls, watches, and sunglasses, the shopping mall also provides a variety of general goods including cosmetics and bags. If you are a Korean drama fan, it would be fun to find products that appeared in the dramas you watched, including accessories and other items used by the main characters. Visit the shopping mall and enjoy shopping while imagining you are in a scene from your favourite drama.

    Location: 715, Olympic-ro, Daegwallyeong-myeon, Pyeongchang-gun, Gangwon-do, South Korea

    Open: Daily from 10.30 am to 9 pm

    Phone: +82 (0)33-334-5077


    Start planning your trip

    Back to top