It’ll be love at first sight in Positano. As soon as it's in view, you'll want to stop and take in the entire stunning panorama while also wanting to hurry on and discover its magic up close. With streets and tiny houses seemingly built on top of one another, the colourful town stretches up the hillside in bright layers.

    There's a wide array of local arts and crafts available so you can take a souvenir of this paradise home with you. The town is famous worldwide for Moda Mare Positano ('Positano Sea Fashion'), an iconic style born in the '60s in local dressmaker's. Other popular products include made-to-measure leather sandals, multicoloured ceramics and the perennial favourite, limoncello. Here are 10 souvenirs to buy in Positano.


    Antica Sartoria by Giacomo Cinque

    Lightness and colours make for an exclusive look

    • Shoppers

    The brightly coloured, hand-embroidered silk dresses have made Antica Sartoria by Giacomo Cinque a real institution of Moda Mare Positano (‘Positano Sea Fashion’). The collections for women and girls come in a variety of styles and fabrics for a whole range of occasions, while men can also find items here, maybe even something to go with their partner’s outfit. Choose from skirts, trousers and shirts, as well as large hats, straw bags and bikinis studded with turquoise and coral. Looking for a long dress or a shorter style? A classic look or something more daring? Besides tunics and shirts in linen, broderie anglaise and light cotton, you’ll find bags, scarves, accessories, earrings and necklaces in this dressmaker’s timeless style.

    Location: Daily from 9 am to midnight

    Open: 84017 Positano, Italy

    Phone: +39 089 812 2100


    Bottega di Brunella

    The freshness and originality of Italian style

    • Shoppers

    At Bottega di Brunella, various raw materials are used to create collections with a creative concept based on trends from the past, revisited and reinterpreted in a contemporary style. The eclectic collection includes dresses with a romantic look, faded jeans, lines inspired by the 1930s and bright tropical prints to name a few. All items for women, men and children are made in Italy, using fresh, lightweight fabrics.

    There’s tailored clothing, casual wear and the unmistakable style of Moda Mare Positano (‘Positano Sea Fashion’). Once you’ve chosen your outfit, add a personal touch with the accessories that match best. Bottega di Brunella has sandals, wide-brimmed straw hats and eccentric necklaces made from fine materials. There are 3 shops in central Positano.

    Location: Monday–Friday from 9 am to 9.30 pm, Saturday–Sunday from 9 am to 10 pm

    Open: Viale Pasitea, 72, 84017 Positano, Italy

    Phone: +39 089 875 228



    The sandals with the perfect fit

    • Shoppers

    The sandals created by the craftsmen in Positano that you'll find at Safari stand out for their quality, creative style and one characteristic that makes them unique. They’re made to measure with the shape adapted to the buyer’s foot. Near the Church of Santa Maria Assunta, you’ll find Safari, a historic shop whose decades of experience enable it to select high-quality, strictly Italian raw materials and leather that’s flexible and comfortable.

    Particularly demanding about the kind of decorations and rhinestones that will go on your sandals? Choose the exact look you want and get a totally personalised product. The footwear is designed on the spot, based on your instructions. Flip-flops or strappy sandals? Cameos or turquoise? Have you already decided on yours?

    Location: Daily from 9 am to 9.30 pm

    Open: Via della Tartana, 2, 84017 Positano, Italy

    Phone: +39 089 811 440


    Ceramiche Casola

    The beauty of the Amalfi Coast's ceramics

    • Shoppers

    In Positano, you’ll be struck by the colourful ceramics shops, but Ceramiche Casola tends to stand out. One of the oldest is on the road to Praiano. Since 1925, the Ceramiche Casola factory has passed down an artform that’s become one of the most typical local traditions. While products used to be created for practical use, such as vases and dishes, today, ceramic arts and crafts, with their elegant shapes and vibrant colours, have gone in new directions.

    The showroom is like a little museum, displaying jugs, tiles, biscuit jars, flowerpots and all kinds of objects for furnishing both house and garden. Worried about how to get your item home? Ceramiche Casola has a shipping agent network that will deliver your favourite piece right to your door.

    Location: Monday–Friday from 8.30 am to 8 pm, Saturday from 8.30 am to 1 pm (closed on Sunday)

    Open: Via Laurito, 49, 84017 Positano, Italy

    Phone: +39 089 811 382


    L’arte della ceramica

    Exclusive and personalised creations

    • Shoppers

    If you like less traditional arts and crafts, you’ll like L’Arte della Ceramica. Lisa Cinque, who trained in the school of Amalfi ceramics and then specialised in the Japanese ruku technique, transforms everyday objects into works of art. Pieces from the workshop have been used as props for both TV and theatre.

    You can buy lamps, lanterns, dishes, vases, necklaces and pendants, and also have a name, number or dedication added to it. Have an idea you’d like to turn into a reality? Bring it, share it and discuss it with the artist and make your dream come true. The works use terracotta as well as volcanic stone, clays and glazes that create iridescent effects.

    Location: Daily from 9.30 am to 9 pm

    Open: Via Cristoforo Colombo, 147, 84017 Positano, Italy

    Phone: +39 089 811 178


    Ceramica Assunta

    Handicrafts for your table and kitchen

    • Shoppers

    If ceramics means objects for the table for you, the centre of Positano features 3 Ceramica Assunta shops specialising in the production of these items, hand-painted by master craftsmen. There are objects in every size and for every use: pasta dishes, cups, mugs, sugar bowls, trays, spoon rests, cruets, butter dishes, bowls, jugs etc.

    Choose from different decorations, with fruit, fish, birds or other animals. Besides the tableware, there are also tables, for both indoor and outdoor use, whose surfaces are decorated with a variety of subjects and colours, expressing the imagination and mastery of the workmanship. The sophistication of the collection is based on the experience acquired over 70 years of activity since the factory opened in 1948.

    Location: Daily from 9 am to 7.30 pm

    Open: 84017 Positano, Italy

    Phone: +39 339 310 5816



    The Positano sun, captured in a bottle

    • Shoppers

    The scenery and atmosphere of the Amalfi Coast are an unforgettable experience, and Valenti lets you bottle these sensations of Limoncello to take them home with you. When you taste this heady liqueur, you’ll feel the heat of the sun and the sea breeze that make the aromatic lemons grow in this region.

    To buy it in Positano, head to Valentì, an artisan shop that follows the traditional recipe. And if you like citrus treats, there are also jams, limoncello-flavoured babà and a delectable cream liqueur. The shop organises tours for those who’d like to learn how the liqueurs and jams are made, where you’ll get to see the craftspeople at work.

    Location: Daily from 9.30 am to 1 pm and from 3 pm and 7 pm

    Open: Via G. Marconi, 142, 84017 Positano, Italy

    Phone: +39 089 286 6576


    Sapori e Profumi di Positano

    Everything lemon-flavoured

    • Shoppers

    Sapori e Profumi di Positano in the heart of Positano doesn't stop at limoncello, producing all kinds of tasty lemon treats, including biscuits, jams and chocolate. Besides food specialities, there are also beauty products to refresh and moisturise the skin and items for the home such as scented candles.

    To guarantee the quality and authenticity of the citrus fruits, they must not be treated, since the peel – from which the oils are extracted and all the products are obtained – mustn’t be contaminated. That’s why the workshop uses fruit that grows on the 300 trees in its citrus grove. If you also like lemons as a decorative element, you’ll be able to find fabrics and bags with lemon prints, too.

    Open: Piazza dei Mulini, 6, 84017 Positano, Italy

    Phone: +39 089 812 055


    Maria Lampo

    Where the stars go clothes shopping

    • Shoppers

    When you enter Maria Lampo, you’re stepping into a piece of Positano’s history: it was one of the first businesses to open after the Second World War. The made-to-measure trousers were made in the time it took customers to get to the beach, have a swim and do a spot of sunbathing. This was thanks to Maria Lampo’s speedy work.

    Today, the clothing reflects international fashion trends, reinterpreted with local originality and imagination. The vivacity and variety of the products is also due to the fabrics used, from cotton to viscose, linen to chintz. This tailor’s became extremely renowned, and Maria was photographed alongside international stars who were regulars at her shop, including Dustin Hoffman and Colin Farrell.

    Location: Thursday–Saturday from 9 am to 8 pm; Monday, Wednesday and Sunday from 9 am to 1 pm and 3 pm to 8 pm

    Open: Viale Pasitea, 12 - 14 - 16, 84017 Positano, Italy

    Phone: +39 089 875 021


    Nanà Positano

    The shop that makes you feel like a star

    • Shoppers

    The sandals from Nanà aren’t just any old footwear: they can become real treasures, embellished with decorations made using original Swarovski crystals. Choose the colours and patterns to make your item unique and, if you’d like to express your creative side and play stylist, you can even directly participate in the design. Your preferred stones will be set on the spot. Ready for wearing, your purchase will be a precious and unique item you played a part in creating. The quality of footwear also depends on the sole – this shop uses certified non-slip leather made in Tuscany. You can find Nanà right in the centre of Positano. In just a few minutes, your dream sandals will be on your feet.

    Location: Daily from 9 am to 11 pm

    Open: Viale Pasitea, 164, 84017 Positano, Italy

    Phone: +39 0089 811 616


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