The best places to go shopping in St Tropez showcase the town’s rather low-key retail scene, with stores decorated to blend in with the historic setting. This picturesque Riviera town is synonymous with luxury, so you can find many deluxe international brands among little specialist ateliers.

Come to St Tropez for cutting-edge fashion, from jewellery to haute couture, along with gorgeous swimwear and casual beach clothes. The town's markets have a more traditional feel, selling local produce, fresh-caught fish, and handicrafts. The best time to shop is during the Grande Braderie in late October, when shops slash their prices to make space for next season's wares.

Where to shop and what to buy in St Tropez?

  • 1

    Rue François Sibilli

    For top-of-the-line clothes, bags, and jewellery

    Rue François Sibilli
    • Luxury
    • Shoppers

    Rue François Sibilli is a charming palm-tree-lined street in the centre of St Tropez. Shop for the latest styles at Prada, Diesel, Gucci, Valentino, and Giorgio Armani, browse exquisite handbags and leather goods at Fendi and Bottega Veneta, or admire glamourous watches at the Rolex store.

    The street is also home to several smaller independent boutiques. Marseille brand Gas Bijoux specialises in handmade bracelets, rings and earrings, while Martine Chambon stocks dramatic clubbing outfits. Finish your day of shopping with coffee or an ice-cream cocktail at Biglari Cafe.

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    Location: Rue François Sibilli, 83990 Saint-Tropez, France

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  • 2

    Place des Lices Market

    Eclectic market selling local food and handcrafted souvenirs

    Place des Lices Market
    • Budget
    • Food
    • Shoppers

    Place des Lices Market takes place twice weekly in a picturesque 19th-century square of the same name. The food stalls are a throwback to traditional Provence, with displays of fresh fruit and vegetables next to cheeses, cold meats, olives, bread, and pastries, as well as piles of herbs and spices.

    It's easy to hunt down a pretty souvenir or piece of home décor. There's also plenty of Riviera-style shirts, bags, and sandals, all sold for much less than St Tropez’s designer stores. Place des Lices has many quaint cafes where you can stop for a refreshing drink. The square is also popular with locals playing pétanque under the plane trees.

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    Location: Place des Lices, 83990 Saint-Tropez, France

    Open: Tuesday and Saturday from 10 am to 1 pm and from 2 pm to 6 pm

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  • 3

    Rue Henri Seillon

    Great for bibliophiles and toy enthusiasts in St Tropez

    Rue Henri Seillon
    • Families
    • Shoppers

    Rue Henri Seillon has a varied mix of stores, from upmarket leather goods to traditional toys. Start at K Jacques, one of St Tropez's most famous shoe shops, for gladiator sandals handcrafted in France. You can also find sandals and silk scarves at Hermès, while 100% Capri sells fine linen shirts, suits and dresses.

    At Rêve d'Enfant, quality toys and gifts will keep the kids entertained for hours. It stocks cosy teddies and beautifully crafted snow globes, plus a selection of stationery. Scarlett Saint-Tropez offers books on fashion, design, fiction, and autobiographies.

    Location: Rue Henri Seillon, 83990 Saint-Tropez, France

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  • 4

    Rue Gambetta

    Stylish swimwear and beach essentials

    Rue Gambetta
    • Luxury
    • Shoppers

    Rue Gambetta is lined with some of St Tropez's most fashionable swimwear stores. Visit Eres St Tropez or Mc2 Saint Barth for glamorous swimsuits and bikinis, plus luxe beach towels and floppy hats.

    SwimandGym sells attractive activewear, bikinis and swimsuits, while local St Tropez brand Vilebrequin sells swimming shorts and trunks. There are also branches of French fashion labels like Isabel Marant and Zadig&Voltaire, where you can buy beach bags, kaftans, and beach-themed accessories.

    Location: Rue Gambetta, 83990 Saint-Tropez, France

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  • 5

    Place aux Herbes

    Top spot for quality food and drink

    Place aux Herbes
    • Food
    • Shoppers

    Place aux Herbes is a quaint little square that gets busy first thing in the morning. Come here to browse the market stalls selling fruit, vegetables, fish and fresh flowers. If you arrive after they've packed up, head to Fromagerie du Marché, a traditional French cheese shop with a huge range of cheeses, cold meats, olives, and other picnic supplies.

    Across the street is La Cave du Golfe, where you can find an outstanding selection of wines from Burgundy, Bordeaux and Provence. Sénéquier has a patisserie on Place aux Herbes, so you can pop in for a pastry or snack without the crowds at the main location.

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    Location: Pl. aux Herbes, 83990 Saint-Tropez, France

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  • 6

    Rue Général Allard

    One of the most stylish streets in town

    Rue Général Allard
    • Luxury
    • Shoppers

    Rue Général Allard is St Tropez's main drag, a historic street of pretty pastel-coloured buildings occupied by internationally famous brands. Here, you'll find the likes of Tommy Hilfiger, ba&sh, Lonchamp, and Breitling. Stop by American Vintage for low-key classics or Solaris for a wide range of sunglasses.

    You shouldn't miss Kiwi, a swimwear brand first established in St Tropez, or independent boutique Othello, which carries brands like Dsquared2 and Montcler. Take a break from shopping at La Pause Doucuer, a local patisserie that sells delicious biscuits and handmade chocolates.

    Location: Rue Général Allard, 83990 Saint-Tropez, France

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  • 7

    Passage de la Poissonnerie

    Traditional fish market selling local, sustainable fish

    Passage de la Poissonnerie
    • Budget
    • History
    • Shoppers

    Passage de la Poissonnerie is a covered market where local fishermen sell their catch of the day. You can find it in the historic centre of St Tropez, around 300 metres northeast of the Annonciade Museum.

    The fish on sale, usually sea bass, bream, swordfish and octopus, are freshly caught in the surrounding waters. As you walk around, look out for ornate fish mosaics lining the walls, as well as an eye-catching depiction of Poseidon at the passage’s end. The old stone archway isn't easily spotted from the street, so keep your eyes open for the St Tropez Tourist Office next door.

    Location: Passage de la Poissonnerie, Quai Jean Jaurès, 83990 Saint-Tropez, France

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  • 8

    Rue Georges Clemenceau

    An eclectic mix of fashion boutiques and bakeries

    Rue Georges Clemenceau
    • Food
    • Shoppers

    Rue Georges Clemenceau is home to Atelier Rondini, a footwear brand that has been making iconic sandals in St Tropez since 1927. Pick up a pair of handmade sandals in calfskin or python, then wander over to Marinette Decor Store. This colourful wonderland is filled with crockery, cushions and glass chandeliers, with a separate branch selling beautiful blankets and tablecloths.

    Visit Équivoque for the latest in men's fashion, Just Birdie for luxurious sweaters, hats and scarves in cashmere and silk, or Blanc du Nil for light linen clothing. The street has several well-known food shops, including old-fashioned butcher Boucherie Thierry and luscious patisserie La Tarte Tropézienne.

    Location: Rue Georges Clemenceau, 83990 Saint-Tropez, France

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  • 9

    Rue des Remparts

    Visit this street for all things pretty and sparkly

    Rue des Remparts
    • Luxury
    • Shoppers

    Rue des Remparts has a small but delightful collection of jewellery stores selling sparkly accessories. You can find almost everything, from hip bohemian pieces to marine-themed accessories and fine gold jewellery.

    Aqua Aura is great for buying accessories made from turquoise, agate, lapis lazuli and freshwater pearls. At Boutique Quartz Rose, you can find a unique collection of finely made jewellery that incorporate shells and nautical symbols. Calypso specialises in colourful and original costume jewellery.

    Location: Rue des Remparts, 83990 Saint-Tropez, France

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  • 10

    Boulevard Louis Blanc

    A hotbed of art and interior design in St Tropez

    Boulevard Louis Blanc
    • Luxury
    • Shoppers

    Boulevard Louis Blanc hosts many of St Tropez's hottest art galleries. Amble down the section between Traverse du Tonnelier and Rue Joseph Quaranta and you'll spot a dozen venues showcasing traditional fine art and modern sculptures.

    Looking for seaside landscapes or distinctive portraits? Galerie Eric Aknin has both, along with beautiful modern and contemporary paintings. JD Art Gallery specialises in furniture and early 20th-century designs, with pieces from Picasso and Le Corbusier, while Bel-Air Fine Art has collections of neo-pop art, street art, and modern photography.

    Location: Bd Louis Blanc, 83990 Saint-Tropez, France

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Victoria Hughes | Contributing Writer