First things first - this property is not a hotel with a traditional lobby, etc. This is a residential building that does short term apartment rentals. That being said...we had an excellent experience staying here. For the price accommodations were equal to or better than most big brand hotels. We had a full studio apartment with clean and modern furnishings including kitchen, living room, bedroom and private bath. The property is located in the trendy neighborhood of Clerkenwell which is known for its coffe shops, pubs, restaurants and close proximity to Farringdon train station (takes you straight to Gatwick), downtown London, Islington and Shoreditch.
As a frequent business traveler I am generally reluctant to book apartment rental properties. However, this building does have a small front desk with friendly and competent staff and a smooth, hotel-like check-in process. Overall, the experience is more like staying in a small boutique hotel and less like renting an apt from an individual.
I would absolutely stay here again and recommend this property (especially for the price).