10 Best Places to Go Shopping in Vienna

Graben is arguably the most well-known shopping street in Vienna, admired for its glamorous retail stores and restaurants. The thoroughfare dates back to the 12^th century, with plenty of baroque and renaissance-era buildings lining its footpaths.

There’s a huge variety of prominent fashion brands, such as Hermès, Max Mara, and Swatch. Make sure to visit Julius Meinl am Graben, an upmarket grocery store and cafe that offer high-end chocolate, wines, champagnes, and gifts. Graben is just a short walk of notable Vienna landmarks like the Equitable, the Jewish Museum of the City of Vienna, and St. Stephen's Cathedral.

Kärntner Strasse presents a myriad of famous international brands and local boutiques. It’s a lively inner-city shopping street that has been pedestrianized since 1974, so you can easily explore its many offerings on foot.

Kärntner Strasse hosts well-known brands like Zara, H&M, GUESS, and Hugo Boss, along with bustling department stores like Peek & Cloppenburg. For more dining and shopping, check out the Postmodern Haas Haus at the northern end of the street. If you’re feeling lucky, the Casino Wien is worth a visit for a round of roulette, Blackjack, or poker.

Mariahilfer Strasse is one of Vienna’s longest shopping streets. Spanning an impressive 1.8 km, it has plenty of luxury retail stores, quirky designer spaces and delightful restaurants.

While mostly known for upmarket brands, the open-air plaza is great for shopping like a local in the city. You can find many high-street boutiques and charming cafes at Raimundhof Wien. Familiar names like Urban Outfitters, H&M HOME, PUMA and Pull & Bear let you stock up on the latest fashion and homewares.

Ferstel Passage is one of the most historic shopping arcades in Vienna. A stroll through this 19^th-century landmark leads you to a series of lavish boutiques offering clothing, jewelry, and homewares.

Ferstel Passage is also beloved for its collection of restaurants and bars. Café Central is especially famous, with its grand interior providing a nice setting for a traditional Viennese meal. In fact, this famous coffee shop was a favorite among celebrated historical figures, including Sigmund Freud and Leon Trotsky.

Naschmarkt is a great place for foodies to visit in Vienna. This 16^th-century market offers fresh produce from Austria and high-quality food from all over the world.

Operating on a farm-to-table philosophy, Naschmarkt has dozens of vendors selling authentic dishes across 5 continents. Alongside these incredible stalls are a series of sit-down restaurants and traditional Austrian cafes if you want to dine in and rest your feet. You can find this foodie market between Alfred-Grünwald-Park and Theater an der Wien.

Goldenes Quartier Wien in Innere Stadt is one of Vienna’s many upmarket shopping neighborhoods. It has around 20 flagship stores from some of the world’s most acclaimed brands, including Prada, Valentino, and Bottega Veneta.

There’s also a wonderful selection of upscale restaurants. The Bank serves signature seafood dishes and inventive cocktails, while Cafe am Hof is renowned for its handmade pastries and specialty coffee. Goldenes Quartier Wien is within walking distance of several landmarks, such as St. Peter's Catholic Church, Column of The Trinity, and Looshaus.

Kohlmarkt is a standout shopping street in Vienna, with a reputation for high-end fashion boutiques and jewelry stores. It runs through the center of Innere Stadt, which also hosts Goldenes Quartier Wien, St. Peter's Catholic Church, and Graben.

Extravagant fashion names like Burberry, Gucci and Ermenegildo Zegna offer lavish clothes, fragrances and accessories for both men and women. Kohlmarkt is also well-known for its jewelry stores, with notable brands like Tiffany & Co, Cartier, and Rozet und Fischmeister.

Donau Zentrum is one of the largest shopping malls in Vienna. The complex is on Wagramer Street, around 6.6 km northeast of central Vienna. Featuring over 260 stores across 225,000 square meters, it’s easy to find a nice outfit or souvenir during your visit.

Popular high-street clothing retailers include Espirit, Desigual and Levi’s, while beauty products are available at Lush, L’Occitane and The Body Shop. Donau Zentrum also hosts dozens of excellent restaurants and cafes, as well as a 13-screen movie theater showcasing the latest movies.

Schleifmühlgasse is in Wieden, the trendy 4th district of Vienna. This lengthy shopping street is lined with vintage stores, fashion boutiques, and homeware outlets. FLO Vintage, Humana and Gabarage are great for those who love shopping for preloved clothes.

There’s also a top-notch collection of cafes serving excellent coffee and freshly baked treats. Standouts include Alt Vien Kaffee, The Breakfast Club and Vollpension. Schleifmühlgasse has a rather youthful and global vibe, thanks to its proximity to the Vienna University of Technology.

Ringstrassen Galerien is a sprawling central shopping mall designed by world-renowned architects, Wilhelm Holzbauer and Georg Lippert. The complex consists of 2 historic buildings joined by a glass bridge. Inside, around 59 shops offer a variety of goods.

You can shop for local and international fashion brands, as well as footwear and accessories. There’s also a brilliant selection of restaurants and bars, serving everything from Austrian beers and cocktails to high-end chocolate and sushi. Ringstrassen Galerien is just a short walk from the Vienna State Opera, Wiener Musikverein, and Wiener Royal Orchester.