"What is this hotel like if you're not part of the target market? Off-season and mid-week the prices are good, so even without kids we decided to stay. Short version: It's pretty odd, but it works well for the price, and the breakfast is very good.
First, it's all set up to be very busy, with online check-in and no human interaction. It's strange to be there when it's quiet, but hard for the systems to adapt. For example though mostly empty, trying to arrange for a check-in before 4pm (when the automated system is programmed to first release your keys) was impossible: The number in the booking email was never answered, and the response to an email request was direction to use a different phone number (with different music) that also was never answered. Showing up early caused a bit of confusion - there is no registration desk, it's computer only. But the 'concierge' staff were lovely, and after consultation with an unseen manager, we were told we could check in early, though for a fee nearly equal to one nights' stay. Not a lot of choice at that point so we agreed, and they kindly looked after luggage until the room was ready. And in the end there was no fee charged.
The Kingdom room was good (and would have been great if we'd brought two kids, and ok even with three). We didn't get into the pool, hours are very limited.
But the breakfast was far above average for a production breakfast buffet, a good variety. Strange to book for an empty bfast room.
But recommended!"