When you stay at NewCiti Itaim by Charlie, you'll be just a 5-minute drive from Paulista Avenue and Ibirapuera Park. You can go for a morning swim at the indoor pool and visit the fitness center for a workout. Also, Rua Augusta and Oscar Freire Street are just a 5-minute drive away. Fellow travelers like the nice bathrooms.
R. Pedroso Alvarenga 543, São Paulo, SP, 04531-011
What's nearby
Brigadeiro Faria Lima Avenue - 11 min walk - 1.0 km
Iguatemi Shopping Center - 18 min walk - 1.5 km
Parque do Povo - 19 min walk - 1.6 km
Ibirapuera Park - 19 min walk - 1.7 km
JK Iguatemi Shopping Mall - 5 min drive - 3.2 km
Getting around
São Paulo (CGH-Congonhas) - 23 min drive
São Paulo/Guarulhos Intl. Airport - 56 min drive
Campinas (VCP-Viracopos - Campinas Intl.) - 85 min drive
Sao Paulo Olympic Village Station - 5 min drive
Sao Paulo Cidade Jardim Station - 22 min walk
Fradique Coutinho Station - 28 min walk
Restaurants
A Fornada - 3 min walk
Panificadora Bienal - 1 min walk
Paul's Boutique - 3 min walk
Achapa - 2 min walk
Gero Itaim - 2 min walk
About this property
NewCiti Itaim by Charlie
When you stay at NewCiti Itaim by Charlie, you'll be just a 5-minute drive from Paulista Avenue and Ibirapuera Park. You can go for a morning swim at the indoor pool and visit the fitness center for a workout. Also, Rua Augusta and Oscar Freire Street are just a 5-minute drive away. Fellow travelers like the nice bathrooms.
At a glance
DONE
Property size
38 apartments
Arranged over 17 floors
DONE
Arriving/Leaving
Check-in start time: 3:00 PM; Check-in end time: 2:00 AM
Minimum check-in age: 18
Check-out time is 11:00 AM
DONE
Special check-in instructions
There is no front desk at this property
Guests planning to arrive outside of normal check-in hours will receive an email within 24 hours before arrival with check-in instructions and an access code; access will be through a private entrance
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Prior to arrival, you must complete online registration via a secure link
You will be asked to provide the property with a copy of your government-issued photo ID after booking
Guests are recommended to download the property's whatsapp mobile app before check-in
Information provided by the property may be translated using automated translation tools
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
Minimum check-in age is 18
DONE
Children
Parents must have child's birth certificate and photo ID*
No cribs (infant beds)
PETS
Pets
Pets not allowed
Service animals welcome
WIFI
Internet
Free WiFi in rooms (speed: 50+ Mbps)
LOCAL_PARKING
Parking
Onsite valet parking (BRL 60.00 per night)
VPN_KEY
Other information
Smoke-free property
Property amenities
Pool/Spa
Indoor pool
Sauna
Internet
Free WiFi, with speed of 50+ Mbps
Parking and transportation
Valet parking on site (BRL 60.00 per night)
Bedrooms
Hypo-allergenic bedding
Bed sheets provided
Bathrooms
Shower
Toilet paper
Soap
Towels provided
Hair dryer
Shampoo
Living spaces
Sitting area
Entertainment
TV
Laundry
Laundry facilities
Comfort
Air conditioning
Pets
Service animals only (pets not allowed)
Suitability/Accessibility
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Elevator
Wheelchair accessible (with limits)
Wheelchair-accessible fitness center
Wheelchair-accessible path to elevator
Smoke-free property
Services and conveniences
Phone
Location highlights
In the business district
In the entertainment district
Things to do
Fitness center
Safety features
Carbon monoxide detector not reported (host has not indicated whether there is a carbon monoxide detector on the property; consider bringing a portable detector)
Smoke detector not reported (host has not indicated whether there is a smoke detector on the property)
General
38 rooms
17 floors
1 building
Fees & policies
Children & extra beds
Parents or a legal guardian traveling with children under 18 years must present the child's birth certificate and an identity card with photo (passport, for example) at the check-in. For international travels to Brazil, if just one of the parents is traveling with the child, she/he must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. In case the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People who intend to travel to Brazil with children must consult with the Brazilian consulate before traveling for more information.
Parking
Valet parking costs BRL 60.00 per night
Policies
Host has not indicated whether there is a carbon monoxide detector on the property; consider bringing a portable detector with you on the trip.
Host has not indicated whether there is a smoke detector on the property.
This property is professionally cleaned.
Also known as
NewCiti Itaim by Charlie Apartment
NewCiti Itaim by Charlie São Paulo
NewCiti Itaim by Charlie Apartment São Paulo
Frequently asked questions
Does NewCiti Itaim by Charlie offer free cancellation for a full refund?
Yes, NewCiti Itaim by Charlie does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.
Is there a pool at NewCiti Itaim by Charlie?
Yes, there's an indoor pool.
Are pets allowed at NewCiti Itaim by Charlie?
Sorry, pets aren't allowed, but service animals are welcome.
Is parking offered on site at NewCiti Itaim by Charlie?
Yes. Valet parking costs BRL 60.00 per night.
What are the check-in and check-out times at NewCiti Itaim by Charlie?
Check-in start time: 3:00 PM; Check-in end time: 2:00 AM. Check-out time is 11:00 AM.
What is there to do at NewCiti Itaim by Charlie and nearby?
NewCiti Itaim by Charlie has an indoor pool and a sauna, as well as a fitness center.
What's the area around NewCiti Itaim by Charlie like?
NewCiti Itaim by Charlie is a short 19-minute walk from Ibirapuera Park and 12 minutes' walk from Brigadeiro Faria Lima Avenue.
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Reviews
NewCiti Itaim by Charlie Reviews
8.2
Very Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
8.6
Cleanliness
7.6
Amenities
7.4
Property conditions & facilities
Popular mentions
Location
Apartment
Service staff
Restaurant
Building
Kitchen
Reviews
Verified
8/10 Very good
May 15, 2024
Location, location, location. Nice place
Santiago
Santiago, 4-night trip
Verified
4/10 Fair
Aug 20, 2024
All the apts are old, extremely basic, laundry was impossible to figure it out . Cable TV not working .
Not a pleasant stay apart for the location
Tania
Tania, 21-night trip
Verified
8/10 Very good
Jul 1, 2024
This was my second time staying at this location. I stayed twice (and will probably stay again) because the building is very close to where I need to be in Sao Paulo, the price is right, and the units have the most important items that I need when I am in Sao Paulo. This is however not a hotel. It doesn't have a front office, you can't ask for extra towels or pillows, there is no one to help you with luggage, etc... which is ok if you know ahead of time this is not a hotel. What I don't like is that all communicatios with "Charlie" are AI assisted and through an app. The check-in process is also through an app and it is not simple. You need to submit documentation before arrival to avoid delays getting into the room.
Cristina
Cristina, 11-night trip
Verified
6/10 Good
Dec 20, 2025
The place was fine but internet was terrible. As in could not use it at all from the room.
Benjamin
Benjamin, 6-night trip
Verified
10/10 Exceptional
Aug 21, 2024
Nice neighborhood
Jaime
Jaime, 6-night trip
Verified
8/10 Very good
May 19, 2025
Aging. Clean. Nice staff.
Weird check-in
Fernando Heil Lutiis Silveira
Fernando Heil Lutiis Silveira, 4-night trip
Verified
10/10 Exceptional
Mar 23, 2023
I highly recommend this place. It is in an excellent location with many restaurants, shops, and supermarkets nearby. The communication was clear and the staff was extremely friendly. The apartment was well equipped, clean, and comfortable.
Monica
Verified
8/10 Very good
Sep 15, 2023
Great area, the apartment is nice.
Kitchen is not equipped enough for being an apartment (ex. no microwave).
Arturo
Arturo, 5-night trip
Verified
2/10 Poor
Sep 18, 2024
I have had the same towel and sheets for a week and they willingly change them if I pay them with a Brazilian credit card that I do not have this is disgusting.
Hossein
Hossein, 5-night trip
Verified
6/10 Good
Jun 29, 2024
Ok
Veysel
Veysel, 4-night trip
Verified
2/10 Poor
Mar 14, 2025
Horrible experience, cancelled my room last minute
Horrible, horrible, horrible!!!
I received a message at 7:30 pm of the same day of the check-in, communicating they were cancelling my reservation, without any reason.
They left me really without a room and a bed to stay in São Paulo and couldn’t find a solution.
No any other room available in São Paulo for less than 500 USD per night at that days, and heather EXPEDIA offered me a solution.
Matteo
Matteo, 2-night trip
Verified
4/10 Fair
Dec 28, 2022
Only had 2 pillows not enough for 2, as any hotel it should have more pillows available. Didn't have an extra blanket, the kitchen very limited no stove only microwave and a very small bar fridge.
AC old, very noisy and the bathroom although clean, due for renovation
Marcelo
Verified
8/10 Very good
Aug 1, 2022
Excellent option for the price. Location at the heart of the Itaim Bibi, the best place to be in São Paulo. Communication only via WhatsApp is very annoying. No option to speak over the phone with Charlie, who is the property manager. This is the only big negative. Safes at the rooms don't work
Carlos
Carlos, 2-night trip
Verified
4/10 Fair
Jul 9, 2023
Good accommodations but poor customer service. There is no one on-site who can make changes to the reservation or answer questions about the reservation. Check in is automated via an app, which can be convenient, until you need to talk to someone. Frustrating.
Cristina
Cristina, 3-night trip
Verified
6/10 Good
Oct 25, 2025
Check-in was problematic. Firstly, the property sign reads "Residencial Newciti", no mention whatsoever of "Charlie". Secondly, the facial selfie that will consume ten minutes of your time to properly take and send for the online check-in process (that whole thing was quite the ordeal) does not function to get you past the facial recognition lock on the front gate, nor the one on the front door. We were let in by tenants who just happened to be entering. Thirdly, once inside, we told the man at the front desk that we had a reservation with Newciti Itaim by Charlie. He gave us a blank look and explained that only a few units were available as the building was a condo. We repeated that we had a reservation (my wife is Brazilian and I speak Portuguese, so no language issues) with Newciti by Charlie and it finally sank in. We provided him with our passports and then had yet another photo taken which would work with the facial recognition locks. We were also provided with electronic key cards to actuate the door lock for the apartment, which they unceremoniously wiped clean the next morning before we had vacated the apartment.
Terrence
Terrence, 1-night trip
Verified
8/10 Very good
Nov 28, 2022
I didn't like that they didn't send me the check in instructions like I was expecting. It was complicated for me connecting with my phone when I arrived and check-in instructions weren't there. They promote a swimming pool which is not the case, it's just a small pool. TV wasn't working though I asked for assistance with it.
Sara
Verified
8/10 Very good
Jul 24, 2023
A Hidden Gem in Itiam
This has been my home for over 22 years so I seen the changes and where it presently at. Location is excellent, glad to see some of old staff from teenagers to adults like Manuel, missed the old restaurant but super glad the deck is reopen for smokers. If you want to live like a Paulista stay here. Staff is patient for non speaking Portuguese guests such as myself. You get the vibes and feel of Itiam being three easy walkable blocks from the bars restaurants grocery stores etc. My flight got cancelled United Airlines put me up at a 5 star Pullman Hotel- very nice but too corporate and catering to tourist high rollers. It’s all business. If you prefer the tourist route go to Pullman Emiliano etc, it’s simple here at Citi-Flats like how the locals live. Shower pressure strong, refrigerator works, room temp controls good, toilet a little tricky sometimes flush twice. TV normal had to ask Manuel to show me how again. Walls a bit thin hear your neighbors talk or their cellphones ringing- construction repaving the driveway noise but that’s real city life. Cleaning staff always friendly and helpful especially when I get up super late. For 59 USD per night a hard deal price wise to beat. Miss the free breakfast when it was a Ramada but Mr Baker half a block up for eggs and açaí!! For me it’s my home away from home for 22 years.
Tun
Tun, 10-night trip
Verified
8/10 Very good
Apr 28, 2026
A localização é ótima, lugar seguro. Foi muito fácil para fazer o processo de check-in, sem precisar depender da pessoa estar no local.
Único inconveniente é que o vaso sanitário entupiu já no primeiro dia.
Isadora
Isadora, 3-night trip
Verified
8/10 Very good
Apr 20, 2026
No geral, a experiência foi boa. O estúdio é confortável e atende bem, com destaque para o banheiro, que é bem espaçoso — ótimo para se arrumar, com uma bancada grande que facilita bastante na hora da maquiagem.
Um ponto de atenção é em relação aos utensílios: inicialmente, havia apenas o básico, e só após contato com a equipe do Hoteis.com conseguimos uma cafeteira. Vale a pena verificar antes da reserva se o estúdio possui itens como micro-ondas ou fogão, pois isso fez falta para nós, já que ficamos por um período mais longo.
Outro detalhe importante é sobre as toalhas: elas não são trocadas automaticamente em todas as limpezas, sendo necessário solicitá-las pelo aplicativo, o que pode ser um pouco inconveniente dependendo da rotina da estadia.
A área de lazer também tem seus pontos positivos e de atenção: a academia é boa, com bastante aparelhos, e a sauna é uma delícia. Já a piscina não é aquecida, então a água é gelada, algo que pode fazer diferença dependendo do horário do dia.
Um ponto positivo que gostamos bastante foi a separação de lixo no local, com lixeiras específicas para cada tipo de material reciclável, mostrando uma preocupação com sustentabilidade. Como sugestão de melhoria, seria interessante incluir uma iluminação extra no espaço do espelho entre o quarto e o banheiro, o que ajudaria ainda mais na hora de se arrumar.
Vanessa
Vanessa, 7-night trip
Verified
8/10 Very good
Mar 23, 2026
Tudo bem com exceção do Wi-fi muito ruim, caindo, com pouca força oque impediu realizar trabalhos e reuniões on-line. Acredito que existem meios para superar este problema de conexão e pode ser um ponto positivo para Charlie.
JOSE F F
JOSE F F, 7-night trip
Verified
2/10 Poor
Mar 12, 2026
Forfærdeligt hold jer væk herfra.
Poul
Poul, 1-night trip
Verified
8/10 Very good
Mar 10, 2026
Apartamento reformado e bem localizado. Banheiro precisando de reforma e atenção