The most important thing for me on a holiday is to be on a beach where I can swim in the sea. I don't know how Zihuatanejo is not better known in the world, as in particular Playa La Ropa is one of the most stunning locations I have ever visited. The beach is perfect but it is how it is set in a bay with spectacular scenery all around that really makes it.
This hotel is right on the beach, with a nice pool and beachside area and restaurant. One night we even had a huge turtle wander up and make a nest against the wall of the restaurant. For a reasonably-priced hotel, the rooms are spacious, with a large shower, and the beds are prefect for me as they appear to made of solid concrete. Some people have complained about the WiFi. I admit I lost connection occasionally but then it was possible to connect to what I assume it the WiFi for the conference part. In any case, this place is Paradise and it's nice to switch off from the outside world.
Staff for the most part were pretty quiet but friendly when you spoke to them. This is very much a place where older Americans, younger couples without kids, and families come, and many of them seem to be regulars. Staff seem to be more friendly with them but that's only to be expected and when I got talking to some regulars, staff were a lot friendlier with me (not that they were unfriendly before).